Mark Pasetsky - It’s Super Bowl Sunday 2011 and it’s a big day – for Kim Kardashian that is!
In case you haven’t heard — and that would be hard to do in this age of Facebook and Twitter – Kim is starring in a much-anticipated Sketchers Shape-ups’ ad during the big game between the Packers and Steelers.
And, the reality star is pulling out all the social media stops to make sure you tune in.
From Facebook to Twitter, Kardashian’s been actively promoting her ad to her millions of fans. That’s big value-add for Sketchers, which can add Kim’s four million plus Facebook friends and her more than six million Twitter followers to the gigantic audience certain to be tuning in to the game.
Not planning on watching the big game but you want to see Kim’s ad? Kim smartly posted a message, which originated from her blog, to herFacebook page on Friday: “I’m so excited for Super Bowl Sunday! My Skechers ShapeUps commercial will air close to the 2 minute warning during the second half of the game, so make sure you don’t miss it!”
Phew – now I simply need to know when the game is almost done! Happy Super Bowl Sunday!
Mark Pasetsky is the editorial director and founder of CoverAwards.com.
