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Monday, February 14, 2011

Who is the Sports Illustrated Swimsuit Edition Cover Model?

David Letterman hosting President Barack Obama...

Image via Wikipedia

Poor David Letterman!  He had the big Sports Illustrated Swimsuit Edition exclusive for tonight – but it’s exclusive no more thanks to a photo posted to Twitter!

Make the jump and you’ll find out who is the cover star of the 2011 special issue!

It’s Russian model Irina Shayk.

The New Sports Illustrated Swimsuit Edition!

The New Sports Illustrated Swimsuit Edition!

How did this happen?

The photo was taken by Starcom employee Rana Wardlaw, who posted it to her twitter account, according to reports.

“I saw it from my office window,” Wardlaw has said. “I work at a media agency called Starcom Worldwide. They unveiled the billboard for a few minutes to tape it for the Letterman Show and then covered it back up. I guess they didn’t cover it fast enough!”

Tough break for Letterman!

Mark Pasetsky is the editorial director of CoverAwards.com.